Narrative Mapping for Political Strategy & Creative Storytelling in the...

Narrative Mapping for Political Strategy
&
Creative Storytelling in the Attention Age

Future Narratives Lab: Sarah Stein Lubrano & Dan Stanley
WORK | Wed 23rd Sept | 10am-1pm & 2pm-5pm

For professionals in political & communications strategy
Places are limited. Book for 1 or both sessions.

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Narrative Mapping for Political Strategy (morning)

In order to challenge harmful political ideas and systems, from carbon emitting industries to increasingly authoritarian governments, it’s crucial to shift public understanding and common sense. And to do that, Ngos, governmental bodies, and others need to first understand why prevailing narratives maintain their power and appeal. Only then does it become possible to strategically select and design interventions (from media-led campaigns to embedded community practices) that will be sufficiently powerful and appealing to change the political landscape for good.

In this session, we’ll share our expertise about how best to do this, building on years of experience working with coalitions and progressive institutions across the world. Together, we’ll map dominant societal narratives that keep our imagination and action trapped in a limited spectrum of possibilities, and tracing the institutions, practices, and policies that make narratives powerful.

In this workshop, we will:

Understand & analyse the landscape of prevailing assumptions and agendas around a topic.
Apply this to a key political topic or area of focus, identifying opportunities to shift the conversation and alter common sense.
Consider the role of narrative mapping in larger processes of social and political change